'Amazing! Tomorrow’, Welcome to Dongdaemun Design Plaza (DDP). DDP is a multi-cultural complex located at Dongdaemun History & Culture Park Station in Seoul, Korea. Since its foundation on March 21, 2014, DDP has staged diverse cultural events including exhibitions, fashion shows, product launch shows, forums, conferences and various cultural events. DDP is where new design trends begin and cultures are exchanged. It is a venue that introduces new products and fashion trends, that shares knowledge through exhibitions, and that offers diverse contents to experience new design. Through these activities, DDP will be the hub of the design and fashion industry that will expand to Asia and the world.
<Image / DDP 10th Anniversary slogan - Amazing Tomorrow>
‘Amazing Tomorrow’ captures the ambition to deliver an experience that will pleasantly surprise future citizens and foreigners through the DDP, which showcases a future-oriented building design resembling a spaceship, cutting-edge construction technology, and content.
- Visited by more than 10 million people annually since 2018 (approx. 30 thousand visitors daily)
- Selected as one of the 100 Must-Visit Tourist Spots in Korea and referred to as a representative tourist spot in Seoul by the LA Times
- A place loved by world-renowned designers including Karl Lagerfeld, Alessandro Mendini and Jean Paul Gaultier
- A place that attracts luxury brands including Chanel and Louis Vuitton
- A place used as a launch event of BMW, Benz, etc.
- Continuous event and product development in collaboration with Dongdaemun region
- Floating population in the subway increased by more than 12% since the opening (source: Seoul Metro)
The core platform that shares the value of design to the world
The DDP Museum is registered as a first-class public art museum under Seoul's registered art museum no.29020-01. Being registered as Korea’s only public art museum will be a major turning point for DDP in becoming the source of creative resources by discovering, researching and exhibiting Korea’s design values and portraying contemporary global design content.
A space for Seoul's elegance in daily life
The DDP Design Store is a business operated by the Seoul Design Foundation that discovers excellent design products and supports marketing and promotion to designers through offline and online platforms. For the purpose of expanding Seoul’s design excellence and the establishment of DDP Design Store's international recognition, we are rediscovering Seoul’s lifestyle values and establishing its identity through design.
A space for contact-free events
Seoul ON is an ideal venue for virtual conferences and events amidst the prolonged pandemic. It is equipped with a large display screen and high resolution video as well as state-of-the-art audio and lighting equipment. There is also a general waiting room, VIP green room, a locker room, an interpreter’s booth, a control room, and a lounge. It is perfect for a wide variety of online and studio events, such as talk shows, forums and lectures as well as virtual conferences.
Through citizens' participation, capture the healing and comforting effects of design
Dongdaemun Design Plaza (DDP), Seoul’s representative building, normally reveals its existence through its unique silver color. But at night, the curved silver surface becomes a canvas. SeouLight, with its overwhelming scale and dynamism, has gone global and is now catching the attention of the world. DDP is growing as a cultural asset of Seoul and playing a role in vitalizing local and national economy with Dongdaemun at its center.
