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    About Us

    DDP: The Mecca of Design Seoul’s latest design and fashion industry starts from DDP

    About Us

    ‘Dream, Design, Play’ DDP Welcome to Dongdaemun Design Plaza (DDP) where you can 'Dream, Design, Play’


    DDP is a multi-cultural complex located at Dongdaemun History & Culture Park Station in Seoul, Korea. Since its foundation on March 21, 2014, DDP has staged diverse cultural events including exhibitions, fashion shows, product launch shows, forums, conferences and various cultural events.

    DDP is where new design trends begin and cultures are exchanged. It is a venue that introduces new products and fashion trends, that shares knowledge through exhibitions, and that offers diverse contents to experience new design. Through these activities, DDP will be the hub of the design and fashion industry that will expand to Asia and the world.

    1. 1. A must-visit tourist attraction in Seoul that is visited by more than 10 million people annually

      - Visited by more than 10 million people annually since 2018 (approx. 30 thousand visitors daily)

    2. 2. Selected as “A Place to Go” by the New York Times

      - Selected as one of the 100 Must-Visit Tourist Spots in Korea and referred to as a representative tourist spot in Seoul by the LA Times

    3. 3. A posthumous work of Zaha Hadid, the first woman to receive the Pritzker Architecture Prize

      - A place loved by world-renowned designers including Karl Lagerfeld, Alessandro Mendini and Jean Paul Gaultier

    4. 4. Holding more than 100 exhibitions and events annually

      - A place that attracts luxury brands including Chanel and Louis Vuitton

      - A place used as a launch event of BMW, Benz, etc.

    5. 5. Endless efforts and transformation made for the mutual growth with Dongdaemun commercial area

      - Continuous event and product development in collaboration with Dongdaemun region

      - Floating population in the subway increased by more than 12% since the opening (source: Seoul Metro)

    DDP Best Place
    1. 1. DDP Design Museum

      The core platform that shares the value of design to the world

      The DDP Design Museum is registered as a first-class public art museum under Seoul's registered art museum no.29020-01. Being registered as Korea’s only public art museum will be a major turning point for DDP in becoming the source of creative resources by discovering, researching and exhibiting Korea’s design values and portraying contemporary global design content.

    2. 2. D-Forest

      Take a break and be inspired

      A place where anyone can become a designer and experience a glamorous design lifestyle. D-Forest is located on the first floor of the DDP Design Shop and is an open lounge where anyone can experience new designs. D-Forest boasts its interior architectural beauty, offers various programs such as participatory exhibitions, lectures, and concerts, and provides you with a place for resting amidst in the middle of the city while enjoying D-Forest’s unique scent and refined music.

    3. 3. UD Lifestyle Platform (UDP)

      Design for all

      Universal Design is a "design for all" that may be used safely and conveniently by everyone regardless of gender, age, nationality or disability. Located on the third floor of DDP Design Shop, at a scale of 1,550m3, the UD Lifestyle Platform (UDP) is comprised of the UD Home, a residential space to experience a simple daily life; UD City, an urban space to socialize with others; and UD Library, a space to encounter values and inspirations. UD Home and UD City are permanent exhibition spaces showcasing the changes in universal design philosophy and future lifestyles. Moreover, revitalization of design industries through governance happens here. UD library is a communal space where people can read design books and showcase new design trends. UDP is a platform that materializes new values by offering a space for anyone to experience and easily understand universal design concepts. We wish that you experience a "design for all" and see designs meant for a brighter future.

    4. 4. DDP Design Store

      A space for Seoul's elegance in daily life

      The DDP Design Store is a business operated by the Seoul Design Foundation that discovers excellent design products and supports marketing and promotion to designers through offline and online platforms. For the purpose of expanding Seoul’s design excellence and the establishment of DDP Design Store's international recognition, we are rediscovering Seoul’s lifestyle values and establishing its identity through design.

    5. 5. Seoul ON

      A space for contact-free events

      Seoul ON is an ideal venue for virtual conferences and events amidst the prolonged pandemic. It is equipped with a large display screen and high resolution video as well as state-of-the-art audio and lighting equipment. There is also a general waiting room, VIP green room, a locker room, an interpreter’s booth, a control room, and a lounge. It is perfect for a wide variety of online and studio events, such as talk shows, forums and lectures as well as virtual conferences..

    6. 6. Light Space

      A space for remembering and sharing splendid moments

      Remember and share splendid moments drawn by SeouLight. Light Space is a space where the past, present, and future of SeouLight, which has established itself as a global media facade festival, coexist. Citizens who have seen SeouLight will be able to observe more closely and intimately the works embodied by DDP. Citizens who unfortunately missed the SeouLight Festival will be able to imagine the works showcased in DDP. In Light Space, you can witness various aspects of Seoul, such as works that have been illuminated by SeouLight, its production process, and various imaginations and intentions of artists. We hope you feel the touching emotions and sparkling inspiration that SeouLight offers here in Light Space.

    7. 7. SeouLight

      Through citizens' participation, capture the healing and comforting effects of design

      Dongdaemun Design Plaza (DDP), Seoul’s representative building, normally reveals its existence through its unique silver color. But at night, the curved silver surface becomes a canvas. SeouLight, with its overwhelming scale and dynamism, has gone global and is now catching the attention of the world. DDP is growing as a cultural asset of Seoul and playing a role in vitalizing local and national economy with Dongdaemun at its center.

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