'Amazing! Tomorrow’, Welcome to Dongdaemun Design Plaza (DDP). DDP is a multi-cultural complex located at Dongdaemun History & Culture Park Station in Seoul, Korea. Since its foundation on March 21, 2014, DDP has staged diverse cultural events including exhibitions, fashion shows, product launch shows, forums, conferences and various cultural events. DDP is where new design trends begin and cultures are exchanged. It is a venue that introduces new products and fashion trends, that shares knowledge through exhibitions, and that offers diverse contents to experience new design. Through these activities, DDP will be the hub of the design and fashion industry that will expand to Asia and the world.
- Visited by more than 10 million people annually since 2018 (approx. 30 thousand visitors daily)
- Selected as one of the 100 Must-Visit Tourist Spots in Korea and referred to as a representative tourist spot in Seoul by the LA Times
- A place loved by world-renowned designers including Karl Lagerfeld, Alessandro Mendini and Jean Paul Gaultier
- A place that attracts luxury brands including Chanel and Louis Vuitton
- A place used as a launch event of BMW, Benz, etc.
- Continuous event and product development in collaboration with Dongdaemun region
- Floating population in the subway increased by more than 12% since the opening (source: Seoul Metro)
The core platform that shares the value of design to the world
The DDP Museum is registered as a first-class public art museum under Seoul's registered art museum no.29020-01. Being registered as Korea’s only public art museum will be a major turning point for DDP in becoming the source of creative resources by discovering, researching and exhibiting Korea’s design values and portraying contemporary global design content.
Space DDP 45133, where we become one through art and technology
We are making new possibilities with the citizens by adding fresh values and vision of the future on the historic, cultural, social, and economic foundations of Dongdaemun Gate.
Each and every aluminum panel covering DDP, totaling 45,133, looks and feels different, similar to the diversity of all things making up the universe. Such diversity and harmony not only create visual and spatial spectacle but also mirror the vast space created by components like us human beings with no two persons being identical.
The space built on diversity and harmony achieved by different things is the very space and the value pursued by DDP 45133.
DDP 45133, a digital space created based on the participation of people just like everything comes together to form a space. The DDP 45133 NFT exhibition is a space where we become one through art and technology by merging the online world and the real world of DDP.
The first step of the journey into space begins with works by the late Zaha Hadid, which reflect DDP’s philosophy. (Dates: December 21, 2023 - November 30, 2024)
A space for Seoul's elegance in daily life
The DDP Design Store is a business operated by the Seoul Design Foundation that discovers excellent design products and supports marketing and promotion to designers through offline and online platforms. For the purpose of expanding Seoul’s design excellence and the establishment of DDP Design Store's international recognition, we are rediscovering Seoul’s lifestyle values and establishing its identity through design.
A space for contact-free events
Seoul ON is an ideal venue for virtual conferences and events amidst the prolonged pandemic. It is equipped with a large display screen and high resolution video as well as state-of-the-art audio and lighting equipment. There is also a general waiting room, VIP green room, a locker room, an interpreter’s booth, a control room, and a lounge. It is perfect for a wide variety of online and studio events, such as talk shows, forums and lectures as well as virtual conferences.
Through citizens' participation, capture the healing and comforting effects of design
Dongdaemun Design Plaza (DDP), Seoul’s representative building, normally reveals its existence through its unique silver color. But at night, the curved silver surface becomes a canvas. SeouLight, with its overwhelming scale and dynamism, has gone global and is now catching the attention of the world. DDP is growing as a cultural asset of Seoul and playing a role in vitalizing local and national economy with Dongdaemun at its center.
