DDP 45133,
a space where art meets technology
Today, DDP poses a question about the future.
We are exploring new possibilities with the citizens of Seoul by adding fresh values and vision of the future on the historic, cultural, social, and economic foundations laid by Dongdaemun Gate.
Each and every aluminum panel covering DDP totaling 45,133 looks and feels different, similar to the diversity of all things making up the universe. Such diversity and harmony not only create visual and spatial spectacle but also mirror the vast space created by components like us human beings with no two persons identical.
The space built on diversity as well as the harmony achieved by different things is the very space and value that DDP 45133 pursues.
DDP 45133,
A digital space created based on the participation of the people just like everything comes together to form the space.
The DDP 45133 NFT exhibition
is a space where art meets technology by converging DDP’s online world with the real world.
The first step of the journey into space begins with works by the late Zaha Hadid that reflect DDP’s philosophy.
※ What is 45133?
45133 refers to the 45,133 irregular aluminum panels covering DDP.
It is also the digital brand for DDP’s NFTs, symbolizing a space created by merging the online world and the real world.
● DDP 45133, an exhibition of a space where art meets technology
| Exhibition Name | DDP 45133 |
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| Dates | 2023.12.21-2024.11.30. |
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| Location | Design Showroom, 3rd Floor, DDP Design Lab |
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Just like the universe that expands endlessly, DDP seeks to break the boundaries of the physical space and expand the value of its experience to the digital world.
In that sense, DDP 45133 poses a new challenge to DDP.
The beginning of DDP 45133,
NFT AirDrop celebrating the launch of 45133 (free, AirDrop)
We will send NFT media artworks made using 45133’s visual identity via AirDrop (free) on December 15, 2023 to people visiting DDP and through Klip, a digital wallet within KakaoTalk, arranged to give citizens a new opportunity to participate in and experience DDP 45133. The artworks are part of the DDP 45133 brand and will be issued as NFT through Klaytn blockchain.
- [Issuance Overview]
- ■About DDP 45133 AirDrop
- • AirDrop (free): NFTs issued in celebration of the launch of DDP 45133 (1,000 tokens issued for each of 3 NFTs)
- • Main Concept: A digital space where art meets technology
- • Main Image: DDP 45133 brand identity
A 10-second video on the DDP 45133 brand/ 3,000 NFTs issued (free)
- ■DDP 45133 AirDrop Time
- • Starts at 2:00 p.m. on December 15 (3,000 NFTs)
- [Special AirDrop Benefits]
- ■People who receive DDP 45133 NTFs via AirDrop will get an invitation to the opening event for the DDP 45133 exhibition (xxx available, first come, first served).
- Date: December 21, 2023, starts at 4:20 p.m.
- Location: Design Hall, 3rd floor, DDP
- Participants will receive a small gift.
- The number of invitations given away on a first come, first served basis will vary depending on the circumstances (to be texted individually).
- ※ Please understand that we cannot issue invitations to everyone due to the limited event space.
- December 21st is the day of the Seoul Light Winter Festival where you can enjoy a variety of exhibitions open during the festival event free of charge, apart from the DDP 45133 opening event.
- ※ Fee Exhibition: Seoul Light DDP 2033 Winter, Stephan Sagmeister
- A newsletter informing you about the latest exhibitions, festivals, and events related to DDP will be sent to people using AirDrop.
- [How to Receive an NFT via AirDrop]
※ The first batch of NFTs have been sold out. Thank you for your interest in the AirDrop event.
Special DDP 45133 NFTs
DDP 45133 is a project wherein DDP navigates its way towards the world of nomads.
DDP is an organic space where the inside world merges with the outside world, but the space may evoke different feelings. Differing feelings are illustrated with varying colors and media using digital technology such as AI modeling. This aligns with the diversity sought by DDP to explore new possibilities.
- ■Special NFT Issuance Time
- • 1st issuance: December 21, 2023 (11 NFTs)
- • 2nd issuance: January 3, 2024 (11 NFTs)
- • 3rd issuance: January 15, 2024 (11 NFTs)
- ※ 11 artworks with 100 editions to be issued per issuance.
- ■Price
- •KRW 30,000 each
- ※ No limit in the number of NFTs sold.
- ■Price
- ■About the Artworks
- Special NFT artworks conveying the architectural philosophy of challenge and revolution
- ■Special NFT issuance channel: Klip Drops
Requestor for publication: Han Ah-reum, Digital Design Team
